Marketing Manager

M&B Search Group is a premier staffing and recruitment firm, dedicated to connecting top-tier professionals with leading companies across various industries. We are currently recruiting for a Marketing Manager position for a Kansas City-based company in the healthcare technology industry. If you are an experienced marketing professional with a passion for healthcare technology and a knack for content creation and digital strategy, this role is an exciting opportunity for you!

Summary

As a Marketing Manager for our client, you will be responsible for developing and executing comprehensive marketing communication plans that align with the company’s business goals and customer needs. This role offers a hybrid work schedule, allowing you to balance in-office collaboration with remote flexibility. You will play a key role in content creation, digital marketing, and marketing automation, ensuring that all marketing efforts effectively reach and engage the healthcare technology market.

What You Will Be Doing

• Develop and implement a marketing strategy that aligns with business goals and meets the needs of healthcare technology customers.
• Create, proofread, and manage all marketing content to ensure it aligns with the brand and reflects emerging trends in the healthcare industry.
• Oversee the company’s social media presence, monitor customer engagement metrics, and adjust strategies to optimize performance.
• Support and manage marketing automation tools, specifically Salesforce, to streamline marketing processes and improve customer engagement.
• Develop and maintain relationships with outside vendors, agencies, and media contacts, and manage the company’s public relations efforts.

Key Responsibilities

• Lead the execution of marketing communication plans, ensuring all content and campaigns align with the company’s brand and industry trends.
• Manage and optimize the company’s social media presence, using metrics to drive engagement and adjust strategies as needed.
• Collaborate with internal teams and external partners to ensure marketing strategies are effectively implemented and aligned with business objectives.
• Support the implementation and use of marketing automation tools, specifically Salesforce/Pardot, to enhance the efficiency and effectiveness of marketing efforts.
• Develop and maintain relationships with key external stakeholders, including vendors, agencies, and media contacts.

Qualifications & Requirements

• A minimum of 5 years of experience in marketing, with a strong background in content creation and digital strategy.
• Proven writing and proofreading skills, effective communication abilities, and experience managing social media and digital marketing campaigns.
• Experience with Salesforce and/or Pardot is required.
• Experience in the healthcare or healthcare technology industry is strongly preferred.

What to Expect Next

We aim to keep you informed at each stage, so keep an eye on your inbox for updates from our recruiting team.

About M&B Search Group

M&B Search Group is a leading recruitment firm. Our team is dedicated to connecting top talent with exceptional career opportunities. With a deep understanding of industry needs and a commitment to excellence, we are the trusted partner for both candidates and employers looking to achieve success.